Marketing cloud

At makepositive we specialise in implementation and integration of Salesforce Marketing Cloud with other Salesforce Clouds as well as third party platforms. Part of this provision includes consultancy to identify “best practice” implementation in the context of your business.

Our Approach:

Whilst we use a tried and tested approach to identifying the best method to implement Salesforce Marketing Cloud, we also tailor the application of each solution to support the exact requirements of your business. Starting with a standard ‘build’ we then adjust depending on your needs, delivering a return on investment as quickly as possible and allowing incremental value to be released through the platform as your business grows.

Greenfield implementation

As part of a greenfield implementation we will set up an instance of Salesforce Marketing Cloud including integration with Salesforce Sales or Service Cloud. We will also assist with integration of the Marketing Cloud with your website for real-time interactions, and provide system-user training on the platform.

Health Check™

As part of our Health Check™ service we will walk through the existing Marketing Cloud set up to identify opportunities for improvement. We will then work with you to evaluate the value of these opportunities and build a roadmap for delivery in the short to long term depending on your business needs.

These are some of the key Marketing Cloud modules and activities we are able to help with:

1.Marketing Journey Creation in Journey Builder & Consultancy

2.Service email notifications via API

3.Mobile Push & Connect Configuration

4.Behavioural Triggered Campaign Configuration

5.Predictive Intelligence Module Configuration

6.Social Studio Account Configuration

Training

As part of our offering we also provide training on Marketing Cloud tailored to your specific business needs and levels of competency within the organisation. Our training programmes are dynamic, fit for purpose and designed for maximum impact.

Some informative statistics

Some more statistics

Companies with Marketing Cloud saw a 94% improvement on Social Media brand marketing

Using Marketing Cloud saw a 59% increase in campaign effectiveness

Marketing automation is provided by an intuitive 1:1 marketing engine to build brand loyalty