Having a 360-degree view of the customer is crucial to all sectors, but none more so than the retail industry. Effective and streamlined customer data, connected supply-chains and consistent customer experiences across channels, are essential in order to win market share and foster long-term customer loyalty.
However, retailers and consumer goods companies are still facing significant challenges and delays in materialising their digital transformation objectives.
Offer customers a seamless multichannel experience
Inconsistent customer experiences across channels due to fragmented and outdated IT infrastructure and processes is a common theme within the retail industry. By the same token, retailers are unable to utilise the vast quantities of data collected from the different internal and external touch points of the business. As a result, retailers are missing out on opportunities for both new and repeat sales. makepositive’s team of Salesforce experts in retail can help you to:
1.Build a single customer view by connecting marketing, Point-of-Sale, eCommerce, contact centre and loyalty systems.
2.Create seamless omnichannel experiences across in-store, web, mobile, and social.
3.Win new customers and earn lifelong loyalty by using your data to provide personalised engagements.
Automate and optimise processes across the supply chain
The retail supply chain is becoming increasingly complicated. Inefficient logistics and order fulfilment processes cause rising overheads and operating expenses. Meanwhile, time lengthy, time-consuming processes to onboard new partners and suppliers bring many retailers to a standstill. makepositive’s team of Salesforce experts in retail can help you to:
1.Improve operational efficiency by sharing supply chain data in real-time with your entire partner ecosystem.
2.Accelerate time-to-market by reducing manual processes and leveraging a connected supply chain.
Become more responsive and agile to better respond to the rapidly changing marketplace
Many retailers are struggling to attract and cater to the growing demographic of digitally-savvy shoppers favouring instant gratification. This issue has only been accentuated by the changing post-pandemic buying patterns of consumers, who have become more open to discover new channels and brands. Meanwhile, IT teams are overwhelmed with trying to keep the lights on and put out fires, when they should be driving digital transformation for the business. makepositive’s team of Salesforce experts in retail can help you to:
1.Offer customers and employees real-time stock information, by syncing inventory positions across multiple systems.
2.Unlock collaboration across teams on a single, integrated platform.
3.Leverage Artificial Intelligence, Machine Learning and Predictive Analytics to create effective pricing, product and digital engagement strategies.
“Having worked with a number of software partners, I can confidently say that makepositive are one of the best in terms of communication and delivering on time.”
Salesforce solutions for Retail & FMCG
Customer success is at the heart of what we do and we’re really proud of our consistently excellent customer satisfaction score (4.9/5), as well as being winners of the Salesforce Partner Award for Innovation not once but twice!
Our specialised Salesforce services help leaders in Retail to drive digital transformation and growth, by developing and managing a strong value chain to enhance customer journeys and loyalty, from a single platform.