In the world of media and entertainment, the accelerated shift to digital and the rise of social content and live streaming have increased competition from existing and new players.
Global platforms keep dominating the digital value chain and route to the customer, spearheading the race for continuous innovation and creation of new digital revenue streams.
For media and entertainment companies, it has never been more critical to accelerate transformation and leverage the opportunities that this changing landscape is generating.
Monetise the move to digital
Declining revenues due to subscription fatigue and reduced advertising are a common theme amongst many media and entertainment companies, who struggle to efficiently cater to the changing consumer preferences. Having access to the right tools, data and insights is paramount to start building new digital revenue streams (new B2B/B2C revenues, new products and markets, services, subscription models). makepositive’s team of Salesforce experts in Media & Entertainment can help you to:
1.Leverage Artificial Intelligence and Machine Learning to drive sales productivity across all channels, products and content.
2.Build cost-efficient, self-service experiences across multiple channels and operate an effective customer attraction, retention and social strategy.
3.Improve visibility and insights, with easy-to-generate real-time subscription reports, produce forecasts, and assess profitability all from the same platform.
Remove costs and optimise processes across the supply chain
The increasing number of mergers and acquisitions (M&A), and the operation of diversified businesses have caused operational costs to skyrocket. At the same time, media and entertainment companies are finding it difficult and costly to monitor, optimise and support the increasingly complicated supply chains, with existing systems and processes. makepositive’s team of Salesforce experts in Media & Entertainment can help you to:
1.Standardise around strategic platforms to remove costs, optimise operating models and help acquisitions reach maximum value quickly.
2.Create a seamlessly integrated ecosystem with a cloud-first approach, removing technical debt and adopting ‘all-in-one’ tools to address risks associated with tool sprawl.
3.Ensure governance and compliance across the supply chain.
4.Scale with ease to meet the specific needs of your business as it continues to evolve and grow, including key integrations that work seamlessly with other systems you may already have in place.
Drive performance and friction-free experiences
Legacy systems and processes keep media and entertainment companies from leveraging opportunities for new digital skills, content partnerships, hyper-personalisation and retaining the COVID peaks. The need for an agile, efficient operation is key to drive performance and to transform into a sustainable digital-first business. makepositive’s team of Salesforce experts in Media & Entertainment can help you to:
1.Enable access to one centralised hub for managing all relationship data, including current and past subscriptions, subcontractors, and partners.
2.Establish internal capabilities to support omni-channel experiences, marketing reach, consumer insights, personalisation, protection, acquisition and retention strategies.
3.Re-engineer processes introducing automated workflows and digital smart forms, keeping information out of silos and optimising subscription and channel partner models.
“Makepositive's knowledge of Salesforce products and capabilities, mixed with their friendly and helpful approach, has made working with them to roll out Salesforce across our business an overall great experience.”
Salesforce solutions for Media & Entertainment
Customer success is at the heart of what we do and we’re really proud of our consistently excellent customer satisfaction score (4.9/5), as well as being winners of the Salesforce Partner Award for Innovation not once but twice!
Our specialised Salesforce services help Media leaders to transform and build new digital revenue streams by improving customer experience and accelerating time-to-market.