Siloed and disorganised data are increasingly problematic for businesses. At its best, data can give firms precise and real-time insight into which revenue strategies are working, and (most importantly) which are working best of all. Unfortunately, without a proper software ecosystem and oversight strategy, records can quickly become unwieldy and expensive to handle.
You don’t need to look far to uncover case studies from consulting firms detailing the eye-watering costs of managing huge stores or the lost opportunities from poor analytics.
If you’re considering migrating to Salesforce and intend to make the most of its powerful data capabilities, you’ll need to start by tidying your data. Read on to learn how to improve data quality in Salesforce and start using the world’s best CRM effectively.
Click here to read the guide in full.